Audience Synergy has been building people-based healthcare audiences for over 5 years. Our philosophy has always been that the most efficient advertising utilizes known, people-based audiences that are reached programmatically wherever they choose to consume their media content. We are excited to announce the addition of programmatic patient audiences through a new partnership with the largest provider of opt-in clinical patient audiences in the US; Data360.
Data360 has spent years optimizing their proprietary consumer AI and software platform, which they have used along with a network of patient content sites to build their opt-in, permission based consumer audiences. With Audience Synergy as their partner for programmatic execution and distribution, our combined offerings provide extensive reach for all DTC advertisers. This technology can also be utilized to build custom consumer and rare-disease audiences.