PROGRAMMATIC

HEALTHCARE ADVERTISING AND MORE

Target
1. TARGET

OUR HEALTH AUDIENCES

Audience Synergy maintains and publishes comprehensive databases of Physicians, NP/PAs, Registered Nurses, and Pharmacists.

Audience Synergy manages a Patient opt-in database covering over 130 self-reported conditions.

Deliver
2. DELIVER

DIGITAL ADVERTISING

(Managed or Self Serve)

Serve programmatic media using your own ad platform or allow Audience Synergy to deliver your campaign as a managed service.

We are Connected TV(CTV) experts and our audiences are built to maximize reach across all new and emerging programmatic channels.

Measure
3. MEASURE AND ACT

POST MEDIA SERVICES

Successful media campaigns don't end after the initial impression. Audience Synergy provides proprietary Physician-level measurement capabilities.

Discover and follow-up with Physicians and NPPAs who engaged with your campaign. Utilize our Physician-level data for remarketing, sequential messaging, triggered email and more to drive further engagement.

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DETERMINISTIC 

HEALTHCARE AUDIENCES

We don’t believe in guessing who is seeing your ad. That is why all of our audiences are deterministic, people-based and validated. Not based on behavior, context or assumption.

Physician

Built with opt-in and npi-verified PII.  Over 93% coverage of active US Physicians.

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Nursing

Our national specialty nursing audience is the largest and most complete anywhere, covering over 4 million RNs and NPs across 60+ specialties with segments built for recruiting, pharma, education and more.

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Patient

Target patients who have self-declared their interest in over 130 condition states.  Fully opt-in and NAI compliant audiences.

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POINTS OF SERVICE

Managed Service

Audience Synergy will execute your multi-channel media campaigns using our proprietary healthcare audiences.

We handle it all

Let us handle your ad execution.  With our managed service, just let us know who you want to reach and provide the creatives.  We handle audience targeting, campaign setup, brand safety, delivery, optimization and measurement.  Receive Physician-level reporting on your HCP campaigns.

Rest easy knowing that best-practices are utilized across all areas of your media execution.

Self Service

Use our Healthcare Audiences in your own Ad Platform for maximum control.

You control it all

With our self-service options we can deploy any of our healthcare audiences directly into your ad platform.  Seamlessly execute against an audience based on specialties, list-match, prescriptive or diagnosing behavior and more.  Increase your in-house ability to reach virtually every target Physician, NP/PA, Nurse or Pharmacist.

Additional options exist for us to provide Physician-level measurement when you use our audiences in MediaMath or The Trade Desk.

Let’s Start a Conversation

Let our experienced team of healthcare marketers help solve your most difficult marketing and recruitment challenges.  Send us a quick note and we will route your request to someone who can assist you right away.