Faced with limited nurse targeting options in social media platforms, nursing schools must resort to loose contextual targeting and lookalike audiences to try and scale their social outreach.

But what if you had 4 million profiles of known-nurses you could target specifically in your Facebook and Instagram accounts? What if you could target just ADN Nurses with your RN-BSN offerings? Beyond wasted spend, when you target unqualified profiles your ad relevance score decreases and your costs continue to rise. Without a large enough audience fatigue sets in quickly and results can plummet. See what a difference it makes to only target actual RNs who are prepared for the next step in their education!