Healthcare advertisers looking to reach physicians, NP/PAs, nurses and pharmacists with programmatic advertising have an exciting new option.  A partnership between Audience Synergy and Data360 brings a new comprehensive HCP audience custom-built for Connected TV and Social reach.  Their NPI-verified physician audience covers over 93% of active doctors and is built with opt-in personal emails and home addresses.  This solution combines the verified data Pharmaceutical marketers need with the personal PII profiles that match best to social media, Connected TV and all personal devices.

Specialty segments across all practitioner-types are already syndicated in the LiveRamp data marketplace and natively in top DSPs.  Additional custom options include list-match, RX/prescribing behavior, ICD10/diagnosing behavior.  Also published is the most comprehensive specialty RN audience in the market with over 60 nursing specialties ideal for healthcare recruitment, nursing education and pharma brands.

One distinguishing feature of this audience is the ability to receive physician-level reporting from Audience Synergy for managed-service campaigns and self-service execution in The Trade Desk and Media Math.  To learn more about this product, request a list match report or have specialty segments sent to your DSP seat, please contact Audience Synergy today.